First Impressions Your college site’s functionality has the power to invite or repel. Most people first consider a website’s appearance. But more powerful is functionality. How easily information is located signals to users that the site, and college, is worth their time.
One significant barrier to data-driven decision-making in colleges is that the most critical choices usually occur well past the admissions point — or in other words, well past the point at which the data was gathered.
Said Robert E. King, vice chairman of the Collegis Board of Directors. “We are thrilled to expand his role at Collegis to include more operational oversight as well as be able to continue to lean on his many years of entrepreneurial experience in developing technology-enabled solutions.”
Many colleges and universities are still nestled in the values and influences of past generations. If colleges and universities are to be successful, they must find common ground with the new generation.
You’ve heard the phrase “garbage in, garbage out”? Well, Google Analytics works the same way — and if it’s not configured properly, you won’t get the answers you need to make strategic enrollment decisions.