Marketers may worry that they’ll have to give up their instincts or deep-seated knowledge about their brands, but well-implemented campaigns should work in support of intuition.
Increases in Google searches for certificate programs, cost and tuition are notable. As students look for time and cost savings, competency-based education could help students satisfy both objectives. The demand for online learning remains strong, and more information about student preferences is becoming available.
Three newly released studies indicate a shift in the bachelor completer/nontraditional student market. The first is an Eduventures study on adult learner demand. It includes top data points from 2016 and was released in 2017. The second is from the Institute for Women’s Policy Research, also released in 2017. Finally, a 2016 outcomes and demographics...
Since search trends, algorithms and rankings constantly change, it’s a good idea to review your tools at least twice annually. Below is a list of six easy things you can do to improve the odds of being more prominently listed in Google search results when prospective students search for schools like yours.
First Impressions Your college site’s functionality has the power to invite or repel. Most people first consider a website’s appearance. But more powerful is functionality. How easily information is located signals to users that the site, and college, is worth their time.