“Hodges has a rich history in serving both traditional and adult students and has been innovative in enhancing their academic and service offerings to meet the needs of their students. At Collegis, we are honored to partner with such a value- and mission-driven university, and we look forward to bringing forth enrollment growth solutions that will expand their student population.”
Lack of awareness often keeps colleges and universities from harnessing the potential of the data they collect. Another barrier is that admissions teams are sensitive to form fatigue among prospective students. As a result, request-for-information forms may leave out questions that could be of value to the marketing team.
Collegis Education is proud to announce it took home 12 Davey Awards this year including five Gold Davey Awards for Design/Print, Online Advertising, Content Marketing, Social in Content and Marketing-Community Building and Engagement as well as Social in Content and Marketing-Promotions and Contests.
Kennebec Valley Community College is located in Somerset County — one of the most economically depressed areas in Maine. The admissions team faced challenges from a number of sources, including a decline in high school enrollment and increased competition. Find out what tools they used to beat the odds.
Historically, within higher education, January is the highest search/demand period and this January, Google is projecting another strong surge with demand peaking within the first three weeks. However, when looking at spend distribution, it appears that colleges and universities are spending more to capture students in August and September than in January. This reveals a gap in higher ed assumptions and actual prospective student behavior.