Marketers may worry that they’ll have to give up their instincts or deep-seated knowledge about their brands, but well-implemented campaigns should work in support of intuition.
Three newly released studies indicate a shift in the bachelor completer/nontraditional student market. The first is an Eduventures study on adult learner demand. It includes top data points from 2016 and was released in 2017. The second is from the Institute for Women’s Policy Research, also released in 2017. Finally, a 2016 outcomes and demographics...
First Impressions Your college site’s functionality has the power to invite or repel. Most people first consider a website’s appearance. But more powerful is functionality. How easily information is located signals to users that the site, and college, is worth their time.
One significant barrier to data-driven decision-making in colleges is that the most critical choices usually occur well past the admissions point — or in other words, well past the point at which the data was gathered.
To a student, all interactions with a school, whether digital or in person, blend to create one single impression. How can all of the touch points be connected to create a positive, efficient, seamless experience for students?