A curious marketing technology manager started experimenting with Google Analytics outside of work, inspiring coworkers to reconsider the potential for Google Analytics in higher education.
Since search trends, algorithms and rankings constantly change, it’s a good idea to review your tools at least twice annually. Below is a list of six easy things you can do to improve the odds of being more prominently listed in Google search results when prospective students search for schools like yours.
First Impressions Your college site’s functionality has the power to invite or repel. Most people first consider a website’s appearance. But more powerful is functionality. How easily information is located signals to users that the site, and college, is worth their time.
One significant barrier to data-driven decision-making in colleges is that the most critical choices usually occur well past the admissions point — or in other words, well past the point at which the data was gathered.
Facebook held its first conference for higher education in November 2016. Collegis Education Digital Strategist Natalie Wendel attended. Below are her takeaway insights for higher ed marketing and admissions professionals as well as an infographic that details highlights from the conference and Facebook’s accompanying report on higher education.
Lack of awareness often keeps colleges and universities from harnessing the potential of the data they collect. Another barrier is that admissions teams are sensitive to form fatigue among prospective students. As a result, request-for-information forms may leave out questions that could be of value to the marketing team.