Increases in Google searches for certificate programs, cost and tuition are notable. As students look for time and cost savings, competency-based education could help students satisfy both objectives. The demand for online learning remains strong, and more information about student preferences is becoming available.

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By addressing core issues that make a difference to prospective students, Kennebec Valley Community College (KVCC) turned its enrollment around. In part one of this two-part series, we detailed how a change in culture served as a catalyst for attracting more students to KVCC. In this installment, we’ll show how optimizing KVCC’s website experience and upgrading the performance of digital admissions tools enhanced the school’s ability to attract and enroll students.

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Historically, within higher education, January is the highest search/demand period and this January, Google is projecting another strong surge with demand peaking within the first three weeks. However, when looking at spend distribution, it appears that colleges and universities are spending more to capture students in August and September than in January. This reveals a gap in higher ed assumptions and actual prospective student behavior.

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