Kennebec Valley Community College is located in Somerset County — one of the most economically depressed areas in Maine. The admissions team faced challenges from a number of sources, including a decline in high school enrollment and increased competition. Find out what tools they used to beat the odds.
Historically, within higher education, January is the highest search/demand period and this January, Google is projecting another strong surge with demand peaking within the first three weeks. However, when looking at spend distribution, it appears that colleges and universities are spending more to capture students in August and September than in January. This reveals a gap in higher ed assumptions and actual prospective student behavior.
Creating new programs requires significant investments of time and money, packaged with a high risk of low enrollment. How can you mitigate risk and set the stage for a successful program? We’ll walk you through the process.
The creation of coalition-based college applications such as the Common App and Universal College Application seemed like a good idea. But it turns out that while such applications do help colleges and universities reach a broader base of applicants, they also have unintended side effects that are causing headaches for admissions teams. Here are four solutions.
In a challenging recruitment market, it’s easy to conclude that your traditional recruitment footprint will no longer suffice. But before doing so, first consider whether it’s an issue of WHERE you are marketing and recruiting or HOW you are marketing and recruiting.
Your college or university’s website is one of the first tools prospective students use to research your programs. Are you leveraging all you can to be prospect friendly?
Collegis Education’s Learning Applications team developed a Blackboard Learn Bulk Calendar import building block. Download the tool for free here.