Three newly released studies indicate a shift in the bachelor completer/nontraditional student market. The first is an Eduventures study on adult learner demand. It includes top data points from 2016 and was released in 2017. The second is from the Institute for Women’s Policy Research, also released in 2017. Finally, a 2016 outcomes and demographics...
Since search trends, algorithms and rankings constantly change, it’s a good idea to review your tools at least twice annually. Below is a list of six easy things you can do to improve the odds of being more prominently listed in Google search results when prospective students search for schools like yours.
Historically, within higher education, January is the highest search/demand period and this January, Google is projecting another strong surge with demand peaking within the first three weeks. However, when looking at spend distribution, it appears that colleges and universities are spending more to capture students in August and September than in January. This reveals a gap in higher ed assumptions and actual prospective student behavior.
In a challenging recruitment market, it’s easy to conclude that your traditional recruitment footprint will no longer suffice. But before doing so, first consider whether it’s an issue of WHERE you are marketing and recruiting or HOW you are marketing and recruiting.
An Eduventures report on how 2016 first-year students made their choices captures a key change in student values. How did this impact your enrollment goals?
Higher education is increasingly competitive. Read some tips for enhancing your digital marketing strategy NOW to grow enrollments for Fall 2017.
As the student population ages, colleges and universities looking to grow enrollment can’t afford to remain static. They need to meet today’s student where they are in their journey. According to our research, that’s only happening about half the time.
Competency-based education is on the rise. In advance of our CBE webinar, we sat down with Collegis’ Dave Lungren to discuss how CBE is changing the way colleges and universities deliver education.
Implementing a high-quality, low-cost competency-based education program is a complex process. There are some fundamental questions colleges and universities are failing to consider.
Whether your school is a nonprofit or for-profit, two-year or four-year, now’s the time to work smarter, not harder when it comes to recruiting and retaining adult learners.
The National Center for Education Statistics estimates the population of students 25 and older will number 10 million and represent 43 percent of the entire college population by 2021.