Since search trends, algorithms and rankings constantly change, it’s a good idea to review your tools at least twice annually. Below is a list of six easy things you can do to improve the odds of being more prominently listed in Google search results when prospective students search for schools like yours.
Historically, within higher education, January is the highest search/demand period and this January, Google is projecting another strong surge with demand peaking within the first three weeks. However, when looking at spend distribution, it appears that colleges and universities are spending more to capture students in August and September than in January. This reveals a gap in higher ed assumptions and actual prospective student behavior.
In a challenging recruitment market, it’s easy to conclude that your traditional recruitment footprint will no longer suffice. But before doing so, first consider whether it’s an issue of WHERE you are marketing and recruiting or HOW you are marketing and recruiting.
An Eduventures report on how 2016 first-year students made their choices captures a key change in student values. How did this impact your enrollment goals?
Higher education is increasingly competitive. Read some tips for enhancing your digital marketing strategy NOW to grow enrollments for Fall 2017.