Facebook held its first conference for higher education in November 2016. Collegis Education Digital Strategist Natalie Wendel attended. Below are her takeaway insights for higher ed marketing and admissions professionals as well as an infographic that details highlights from the conference and Facebook’s accompanying report on higher education.
By addressing core issues that make a difference to prospective students, Kennebec Valley Community College (KVCC) turned its enrollment around. In part one of this two-part series, we detailed how a change in culture served as a catalyst for attracting more students to KVCC. In this installment, we’ll show how optimizing KVCC’s website experience and upgrading the performance of digital admissions tools enhanced the school’s ability to attract and enroll students.
Lack of awareness often keeps colleges and universities from harnessing the potential of the data they collect. Another barrier is that admissions teams are sensitive to form fatigue among prospective students. As a result, request-for-information forms may leave out questions that could be of value to the marketing team.
“Hodges has a rich history in serving both traditional and adult students and has been innovative in enhancing their academic and service offerings to meet the needs of their students. At Collegis, we are honored to partner with such a value- and mission-driven university, and we look forward to bringing forth enrollment growth solutions that will expand their student population.”
Collegis Education is proud to announce it took home 12 Davey Awards this year including five Gold Davey Awards for Design/Print, Online Advertising, Content Marketing, Social in Content and Marketing-Community Building and Engagement as well as Social in Content and Marketing-Promotions and Contests.