In one of the most competitive markets in the country, Cabrini University, needed to stand out locally to achieve undergraduate growth in the Philadelphia area. So, we took their mission-centered brand and sharpened the focus with a hyper-local digital approach. We amplified their digital display efforts and showcased their brand through paid-media channels for the first time. Using more focused targeting, we built relevant programmatic campaigns that reached their unique audience with a more compelling message.
From comprehensive website development to online course production, the development of customized, integrated solutions prepared Cabrini to better support and engage their target audience. Together, with Cabrini’s proactive recruiting and direct outreach, we helped put them on track for their largest Fall enrollment in recent history.
Key Focus Areas:
Paid search, digital media, website development, online course development