Author: Leah Otto

20 Buzzwords to Boost Your Martech IQ

Leah Otto2020-04-16T17:09:36+00:00March 05, 2019|

Marketing technology has made leaps forward in recent years, often generating new words and language to accompany its evolution....

Leah Otto2019-12-14T12:25:37+00:00February 27, 2019|

“Know your audience” is one of the most time-tested fundamentals of marketing, but with the rise of digital tools and analytics,...

Leah Otto2019-12-14T12:23:54+00:00February 13, 2019|

In talking with partners from both types of colleges, we’ve found that strong relationships between marketing and admissions...

Leah Otto2019-12-14T12:22:09+00:00January 30, 2019|

There are a number of approaches American colleges can take. They may partner with an Asian institution, for example, such that...

Leah Otto2019-12-14T12:12:51+00:00October 30, 2018|

Most institutions can only bear tuition to go so low and schools should be mindful that students are not making a minor purchase...

Leah Otto2019-12-14T12:08:54+00:00October 02, 2018|

Competency-based education (CBE) is at the core of three major higher ed programs that were announced over the summer of 2018....

Leah Otto2020-10-24T13:26:33+00:00September 18, 2018|

Technical, reliable and interruptible are three words Senior Manager of Software Development Scott Traczyk uses to describe his...

Leah Otto2019-12-14T11:51:20+00:00August 07, 2018|

Likewise, we see in higher ed that prospective students are using Google searches and social media to inform their choices about...

Leah Otto2020-05-21T21:27:20+00:00July 31, 2018|

One roadblock typical to higher ed is that a key tool that colleges depend on, the customer relationship management system (CRM),...

Leah Otto2019-12-14T11:48:38+00:00July 25, 2018|

It's important to have excellent knowledge of HTML, CSS and JavaScript, but those skills can all be learned. Even more important...

Leah Otto2019-12-14T11:34:39+00:00May 30, 2018|

Even as members of this generation are still young and still maturing, they have already been inundated with more information...

Leah Otto2019-12-14T11:31:15+00:00May 08, 2018|

Colleges that made the list did so by having larger populations of adult students, offering services specially designed for adult...