20 Buzzwords to Boost Your Martech IQ
Marketing technology has made leaps forward in recent years, often generating new words and language to accompany its evolution....
Personalization and Individualization: Why This Martech Tool Is Ideal for Enrollment Campaigns
“Know your audience” is one of the most time-tested fundamentals of marketing, but with the rise of digital tools and analytics,...
Marketing and Admissions: Better Together
In talking with partners from both types of colleges, we’ve found that strong relationships between marketing and admissions...
Exploring Overseas Higher Ed Enrollment Opportunities
There are a number of approaches American colleges can take. They may partner with an Asian institution, for example, such that...
What Adult Students Want: The Clearest, Shortest, Most Efficient Path
Has your college’s recruitment team been asked to focus on adult students this year? You’re not alone. In our conversations...
Is Your College Panicked About Programming?
Most institutions can only bear tuition to go so low and schools should be mindful that students are not making a minor purchase...
Three Ways CBE Is Emerging as a Player in 2018
Competency-based education (CBE) is at the core of three major higher ed programs that were announced over the summer of 2018....
People Who Keep Collegis Running: Scott Traczyk
Technical, reliable and interruptible are three words Senior Manager of Software Development Scott Traczyk uses to describe his...
Evolve With the Times Without Changing Who You Are
Likewise, we see in higher ed that prospective students are using Google searches and social media to inform their choices about...
Breaking Down the Complexities of Higher Ed Data Systems
One roadblock typical to higher ed is that a key tool that colleges depend on, the customer relationship management system (CRM),...
People Who Keep Collegis Running: Jessie King
It's important to have excellent knowledge of HTML, CSS and JavaScript, but those skills can all be learned. Even more important...
Why Gen Z Needs Your Help
Even as members of this generation are still young and still maturing, they have already been inundated with more information...