“Know your audience” is one of the most time-tested fundamentals of marketing, but with the rise of digital tools and analytics, the concept has evolved. ...
In talking with partners from both types of colleges, we’ve found that strong relationships between marketing and admissions are not accidental. They take work and ...
There are a number of approaches American colleges can take. They may partner with an Asian institution, for example, such that the Asian student may ...
Most institutions can only bear tuition to go so low and schools should be mindful that students are not making a minor purchase when it ...
Competency-based education (CBE) is at the core of three major higher ed programs that were announced over the summer of 2018. Nicolet College in Rhinelander, ...
Technical, reliable and interruptible are three words Senior Manager of Software Development Scott Traczyk uses to describe his role. Find out more about who he ...
Likewise, we see in higher ed that prospective students are using Google searches and social media to inform their choices about where to pursue a ...
One roadblock typical to higher ed is that a key tool that colleges depend on, the customer relationship management system (CRM), can make or break ...
It's important to have excellent knowledge of HTML, CSS and JavaScript, but those skills can all be learned. Even more important are advanced communication skills. ...
Even as members of this generation are still young and still maturing, they have already been inundated with more information than people have experienced ever ...
Colleges that made the list did so by having larger populations of adult students, offering services specially designed for adult students, and having data to ...
Marketing analytics can be intimidating, and for many college marketing teams, the resources needed to embrace analytics as a practice have been lacking. However, there ...
We’ll deliver a monthly digest of higher education resources and thought leadership.
We’ve sent you a confirmation email and added you to our email list. Watch for higher education articles you won’t want to miss.
We appreciate your enthusiasm and will keep sending you the higher education insights you find useful.