Uncovering Higher Ed Marketing: An Interview Series with AMA
Collegis Education Chief Marketing Officer Brad Frank sat down with Russ Klein, CEO of the American Marketing Association, to...
8 Alternative Tuition Pricing Strategies Forward-Thinking Colleges Should Consider
Today’s students are increasingly focused on the cost and value of a college degree. College leaders are stuck finding the balance...
20 Buzzwords to Boost Your Martech IQ
Marketing technology has made leaps forward in recent years, often generating new words and language to accompany its evolution....
2019 Higher Ed Trends Roundup
Revenue was an emerging concern last year and in 2019 that concern will grow. No longer will increased enrollment alone solve...
Three Critical Trends in Higher Ed Martech [Infographic]
Successful marketers are finding that they achieve a higher return on investment when they focus on content that best meets consumers’...
2018 Higher Ed Trends Roundup
Revenue is top of mind for many higher ed leaders as we enter 2018. Inside Higher Ed reported that only 34 percent of colleges...
2017 Higher Ed Trends Roundup
Increases in Google searches for certificate programs, cost and tuition are notable. As students look for time and cost savings,...
