Three Critical Trends in Higher Ed Martech [Infographic]
Successful marketers are finding that they achieve a higher return on investment when they focus on content that best meets consumers’...
AMA Symposium Preview – Three Perspectives on Martech for Higher Ed
Three Collegis leaders in marketing technology have been sought out as experts in the field this past year. Bob King, executive...
New Insights Into What Makes College “Worth It”
it doesn’t really cost more to create a culture of caring on campus. But doing so could help smaller, lesser-known colleges...
That Creepy Feeling That Your Digital Campaign Is Underperforming
An agency with higher ed experience will be well versed in working with both marketing and admissions teams and will be able to...
Evolve With the Times Without Changing Who You Are
Likewise, we see in higher ed that prospective students are using Google searches and social media to inform their choices about...
What Creating for Generation Z Has Taught Me About Branding
We live in a consumer-driven culture and students want to know up front what value your institution and degrees will bring to...
Why Gen Z Needs Your Help
Even as members of this generation are still young and still maturing, they have already been inundated with more information...
How to Maximize a Higher Ed Marketing Budget
When analyzing marketing performance at the inquiry level, the importance of technology integration begins to unfold. Think about...
The Diminishing Returns of College Search List Buying
Most admissions leaders see search (list buying) and direct mail as basic block and tackle but the market is no longer responding...
Higher Ed Adapting to Meet the Needs of Adult Students
Colleges that made the list did so by having larger populations of adult students, offering services specially designed for adult...
College Websites Ranked Most Useful Source by Prospective Students
Responses were gathered from 100,000 high school students who were asked to rank which sources of information were most useful...
Favorite Metrics for Content Marketing
Marketing analytics can be intimidating, and for many college marketing teams, the resources needed to embrace analytics as a...
