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Must-Have Roles for a Winning Higher Ed Marketing Team [Infographic]

Published on 09/04/2024 | Written by Callie Malvik, Associate Director of Content | 1 Minute Read Time

To attract and enroll the right-fit students, you need to have a highly specialized higher ed marketing team — whether built in-house or supported by external partners. But with increasing competition for students and evolving digital marketing trends, which roles are essential for success?

We’re breaking down the key positions that drive effective marketing strategies, enhance the student journey, and generate a strong return on investment (ROI).

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