Let us introduce you!

Marketers, designers, software engineers … just a few of the people who dive into each of our partners’ missions, goals and values in order to create custom revenue and enrollment growth solutions. Every single person at Collegis is integral to our ability to deliver for our partners. We sat down with Senior Interactive Designer and Developer Jessie King to find out who she is and what she does.

Jessie King, Senior Interactive Designer and Developer

How do you describe your job to people outside of your field?
I design and build websites, emails, banner ads or anything else that requires software programming languages such as HTML, CSS and Javascript.

How is your role key to supporting our partners?
Our partners’ web properties are usually one of their most visible marketing assets. Optimizing those assets can make a big impact on many areas of an institution. A college or university’s website is central to their marketing efforts. Prospective students often visit over and over again during their school research process, and an intuitive, well-organized website that presents them with the information they need when they need it sets a great tone for what they can expect from their future student experience at the institution. On the flip side, a painful experience with an institution’s website, landing pages or emails turns prospective students off. Many students have more college options than ever before and are routinely exposed to excellently designed interfaces, so if an experience isn’t great they’ll just stop engaging.

University websites need to serve so many different audiences. We come to the table looking specifically at the experiences of prospective students on the site and seek to make that journey as smooth, informative and delightful as possible. We work to make sure the true value and voice of the institution can come through clearly, without being muddled by a confusing user interface, overly extensive forms or a maze of pages that only tell you part of what you want to know.

What are some typical questions you get from either co-workers or partners?
– How can we improve conversion on this page?
– Are we providing prospective students the right information at the right time?
– How can we build this given the technological constraints we face?

What skills do you need to do your job?
Excellent knowledge of HTML, CSS and JavaScript, but those skills can all be learned. Even more important are advanced communication skills. I work with so many parts of the company every day, talking with designers and writers about how a website should look and feel, then talking with digital marketers about the specific goals of a given page and how it’s performing. Let’s not forget about the backend development team, which requires a completely different view of technology when we go into how our software codes will integrate with the partner’s systems.

What do you most enjoy about your job?
That it allows me to use all parts of my brain. The design parts of my job are great when I’m frustrated by the “either it works or it doesn’t” world of development. The development part of my job is great when the infinite possibilities and subjective nature of design start feeling unnavigable.

Are you drawn to higher ed? If so, why?
I believe that a quality college experience can change your life in a number of ways. Whether it’s giving you the skills to change jobs or advance in your current career path, or totally transforming the way you see the world, I think higher education is one of the best ways to enrich your life. And, I like helping people find the school that is right for them.

What do you most value today from the experience you had as a college student?
The way it made me see the world outside of what I had directly experienced up to that point. It was definitely a perspective-shifting experience.

Snapshot

Three words that describe Jessie’s role: creative, analytical, multi-faceted

Qualities sought in new hires: energetic, adaptable, smart, accountable

College: Tulane University

Degree: Bachelor of Arts in Communications with a minor in Women’s Studies

What is the last app you downloaded to your mobile phone and/or tech tool you purchased for yourself?

The Knot wedding planning app. (I just got engaged!)

Also, last year I bought a Roomba – not the most recent tech tool I bought myself, but the one I have been most happy with. It saves so much time!