New research and insights report to help institutions identify unique programming opportunities to grow revenue in a complex market
CHICAGO (May 13, 2019)—Collegis Education, a technology-enabled, revenue-growth management (RGM) company, is pleased to announce the release of its Higher Education Programmatic Market Analysis 2019, a research and insights report to help institutions identify unique programming opportunities to grow revenue in a complex market. In the report, which launched in spring 2019, Collegis has compiled research on higher education programming from four key angles, including student preferences, growth opportunities, regional differences and competitive dynamics. Institutions should consider these four areas as they evaluate what programs to keep, grow or launch.
“The higher education market has become more complex. Specifically, the rise of online education and the consolidation in the market has changed how colleges and universities need to view enrollment growth,” said Terri Nierengarten, senior director – academic solutions at Collegis Education. “Prospective students are also questioning the value of a degree and employers are asking for workforce-ready graduates who have digital and analytics skills along with the critical-thinking skills that are typically associated with the liberal arts. At Collegis, we believe institutions need to consider how their overall program portfolio is likely to perform instead of focusing on just one program at a time when looking to keep, grow or launch new programs. Regional or national data alone does not tell the whole story, and we hope our analysis encourages colleges and university leaders to think local when approaching programmatic decisions.”
Compiling data from 20 discrete resources, Collegis programmatic growth strategy experts identified the following trends.
- Changing Student Preferences
- Prospects have become savvy consumers.
- Program preferences continue to shift and evolve.
- Growth Opportunities
- Shifting preferences require a balanced portfolio approach.
- A small number of programs are driving large declines and large increases in conferrals.
- Regional Differences
- Just because a program is on-trend nationally or doing great in a different region, does not mean it will thrive in every region.
- Competitive Dynamics
- Market leaders with robust value propositions are growing share.
- Data requires careful evaluation as the macro perspective can often obscure more nuanced trends.
Key data highlighted in the report include:
- Every degree level has a primary area of weakness slowing growth and eclipsing underlying trends.
- Master’s degrees grew 6.6 percent since 2013, however, if you exclude Education degrees, the remaining programs expanded at nearly two times that (12.3 percent).
- National data does not always tell the complete story.
- Nationally, Social and Psychological Sciences degrees grew five percent since 2013.
- When evaluated more closely, the Great Lakes region is in decline (-4 percent) while the Southwest region is experiencing rapid growth (23 percent).
- Even in healthy program areas, careful consideration is needed.
- While the Bachelor’s degree in Computer Science experienced an increase of 12,000 additional conferred degrees in the past five years, less than 50 percent of all Science and Technology offerings grew during that same time period.
- Leading program providers are increasingly dominating key markets.
- An example includes the Master’s of Science in Nursing (MSN). The top 10 MSN providers grew at 84 percent with the rest declining at two percent.
To learn more about the report and request a copy, visit https://collegiseducation.com/news/higher-ed-programmatic-market-analysis-2019/.
Collegis Education is dedicated to developing holistic, interconnected strategies that enable institutions to grow in accordance with their mission. To learn more about Collegis Education, visit www.CollegisEducation.com or follow Collegis on Twitter: @CollegisEdu.
ABOUT COLLEGIS EDUCATION:
Collegis Education® is a strategic partner whose revenue-growth solutions help colleges and universities maximize their enrollment potential through data-rich, technology-enabled marketing, engagement and retention services. In programs supported by Collegis Education solutions, the majority of partner institutions have realized average new-enrollment gains of 20% in just the first year of partnership. With more than two decades of experience in higher education, the Collegis team develops holistic, interconnected strategies that enable institutions to realize long-term growth in accord with their mission and values. For more information about Collegis Education, please visit CollegisEducation.com.