Better Reach. Better Results. A Better Model Prospectus
As the cost to recruit and enroll online students has skyrocketed, the online program management (OPM) model has begun to break down — even for the elite brands represented by the largest OPMs. And the rapid proliferation of online programs means that every time another program launches, another mega-university increases ad spend, or another institution enters the digital advertising space, the cost to acquire a student increases even further. More and more, we see this rapid increase in marketing and enrollment costs render the revenue-sharing model impossible to sustain for all parties.
These events represent a clear signal to higher education institutions that the OPM model is broken — and that’s not necessarily a bad thing.
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