Strengthen Your Student Engagement.
Elevate your enrollment process with strategic solutions that reduce friction.
Today’s students are inundated with higher ed options. To stand out from the crowd you not only need to have the mix of offerings and experiences a student is looking for, but you also need to reach that student at the right time – and with the right message. This is why, when looking to the future, you must constantly bolster your communication and engagement plans and reduce the roadblocks – the friction – that get between your prospect and you. Which will ultimately ensure optimized conversion and reduce melt to the extent possible.
With the benefit of decades of experience – and comprehensive capabilities across marketing, admissions, technology and program support – Collegis is steeped in the strategies needed to capitalize on the changing attitudes of students, the most effective automation tactics to reach them and the processes that reduce friction and create targeted enrollment solutions. We can help your institution strengthen its communication and engagement outreach to ensure you are protecting every stage of the enrollment process from inq, to app, to start.
Inform – Campaign Development
When built strategically and in alignment with key milestones during the student experience, automated marketing campaigns can have a profound ability to deliver relevant, timely content to current and yielded students at critical points in their journey. In turn, this ability to anticipate student questions and concerns can have a measurable impact on conversion and engagement.
Automate – Data-Driven Communications
With an efficiently automated campaign, you can create a series of communications using machine learning and triggered by the actions of an interested prospect. Collectively, your messages will support an individual through the journey map to becoming one of your students and, one day, an alum. Developed and customized for each institution, our campaign solutions include the automation and deployment of email and SMS messages as well as the addition of a ringless voicemail tool that represents an overall low-cost option for increasing engagement opportunities.
Engage – Admissions Outreach
The Collegis Engagement team is an extension of your enrollment management operations. Specialized representatives immerse themselves in your brand to fully engage prospective students through voice, text and email communications at selected stages of the funnel. Email and text campaigns can also be utilized with a full admissions outreach strategy. The outreach model would prioritize efficient delivery and engagement through automated email and SMS messages as well as automated dialing and voicemails for admissions engagement.
Spending so much time deep in data and studying ever-changing industry best practices means we have a lot of research and experience to share. Scroll through our blog for our latest thinking and the trends affecting higher education.