How to Improve Conversion + Persistence Metrics in Higher Ed
Attracting students is just the beginning — ensuring they enroll and persist is what drives long-term success. Our solutions help institutions improve conversion rates and enhance student retention with data-enabled strategies, personalized engagement, and seamless student support.
Maximizing Enrollment and Student Success
Collegis Education equips institutions with the insights, strategies, and technology needed to convert prospective students into enrolled learners and retain them through graduation. The student journey is full of critical milestones where interest can wane or barriers can arise. Our approach ensures a seamless, frictionless experience at every touchpoint, optimizing enrollment marketing, student support, and advanced analytics to keep students engaged. By minimizing obstacles and enhancing the student experience, we help institutions protect their investments and reduce the financial risk of attrition.
Low Yield and Student Retention Rates
Many institutions struggle with low conversion and high ineffective engagement, fragmented communication, and misalignment between student expectations and institutional offerings. Schools that lack a cohesive strategy risk losing students before they even start.
Understanding the Risks of Not Taking Action
Failing to optimize conversion and persistence metrics can result in declining enrollments, wasted marketing spend, and decreased institutional revenue. Even once students are enrolled, failure to proactively identify those at risk can result in retention challenges and widening graduation rate gaps.
The Solution
We provide a holistic approach to improving student conversion and persistence, combining technology, communication, and personalized support.
Here’s how we do it:
Strategic Website Optimization
Maximizing inquiry-to-enrollment conversions by applying CRO techniques, refining website UX, and optimizing digital touchpoints. This ensures a seamless, engaging experience that keeps prospective students interested and drives higher application rates.
Personalized Nurture Campaigns
Developing automated, data-enabled messaging campaigns that deliver timely, personalized interactions, keeping students engaged, informed, and motivated to progress through their enrollment and academic journey with confidence.
Student Retention + Success
Maximizing inquiry-to-enrollment conversions through CRO techniques, refined UX, and optimized digital touchpoints. This creates a seamless, user-friendly experience that keeps prospective students engaged and increases application rates.
Enrollment Marketing + Yield Strategies
Driving higher conversion rates through customized outreach, automated engagement, and targeted digital campaigns that nurture prospective students throughout their decision-making journey, ensuring a smooth transition from inquiry to enrollment.
Predictive Insights + Behavioral Trends
Leveraging predictive analytics and real-time insights, we help institutions identify students at risk of dropping out. This enables timely, targeted interventions and personalized support, fostering student success while improving persistence and graduation outcomes.
Powering Smarter Solutions with Connected Core®
Data is the foundation of every successful strategy. Connected Core transforms fragmented institutional data into a powerful asset, fueling AI-driven insights, seamless integration, and real-time decision-making. Whether optimizing enrollment, enhancing student retention, or measuring marketing ROI, Connected Core ensures your systems work together — helping you improve conversion rates, boost persistence metrics, and drive meaningful student success.
Best of all, it’s your data on your infrastructure, empowering long-term success and driving continual impact.
Keep Students Engaged from Inquiry to Graduation
Don’t let prospective students slip through the cracks. Learn how our personalized outreach and analytics can improve conversion and persistence rates.
Transform Challenges Into Opportunities
Facing challenges in enrollment, retention, or tech integration? Seeking growth in new markets? Our strategic insights pave a clear path for overcoming obstacles and driving success in higher education.
Unlock the transformative potential within your institution – partner with us to turn today’s roadblocks into tomorrow’s achievements. Let’s chat.