Higher Education Market Research
Leverage data-enabled insights to better understand your prospective students, uncover market trends, and help your institution win in a competitive landscape.
Research That Drives Results
With Collegis, market research goes beyond the numbers. We pair robust data analysis with decades of higher ed expertise and a product management mindset to portfolio review, ensuring your programs align with market demand. From pinpointing untapped opportunities to enhancing your competitive positioning, we provide the clarity and direction needed to make confident, strategic decisions that drive institutional success.
Build a Customized Solution That Meets Your Precise Needs
Higher education market research services we provide:
We’ll provide a comprehensive overview of your institution’s market position, identifying key trends and untapped opportunities to enhance enrollment strategies and drive more starts.
Our data-enabled approach delivers market insights and actionable recommendations for your program portfolio, ensuring alignment with market demand and positioning your institution for sustainable growth.
We evaluate current and potential programs using proprietary methods that analyze consumer demand, employer needs, and competitive dynamics, helping your institution invest in programs with the greatest potential for success.
Our core claims reviews provide an in-depth analysis of your programs’ strengths, weaknesses, and differentiation points, enabling your institution to stand out in a crowded marketplace and attract more students.
With Connected Core®, our proprietary data engineering infrastructure, we combine enrollment data and demographic insights to create detailed profiles of prospective students, helping you better target, engage, and convert them through the enrollment funnel.
Drive Smarter Decisions
Partner with Collegis to uncover the trends and insights that fuel sustainable growth and competitive advantage.
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FAQs about market research in higher education
Higher ed market research provides data enabled insights to help you understand your target audience, position your institution competitively, and make informed decisions that improve enrollment and retention.
Our program viability assessments can help evaluate the potential of a new program. By analyzing market demand, audience interest, employer needs, and competitive landscape, we’ll help you make a decision that aligns with your institutional goals.
By analyzing enrollment trends, market demand, and program performance, we can help identify underperforming programs and provide recommendations on whether to revamp, reposition, or retire them.
Outsourcing provides access to diverse data sources, broad market knowledge, and an external perspective that ensures strategic and unbiased insights. It also saves time and resources for your internal team, freeing them up for other important initiatives.
With over 20 years of industry experience, we’ve researched and reviewed hundreds of programs. We combine our rich higher ed expertise with a holistic view of the market. By leveraging multiple data sources and considering past, present, and projected trends, we not only deliver actionable insights tailored to your institution, but also place them within the broader context of institutional operations and strategic growth objectives.
Transform Challenges Into Opportunities
Facing challenges in enrollment, retention, or tech integration? Seeking growth in new markets? Our strategic insights pave a clear path for overcoming obstacles and driving success in higher education.
Unlock the transformative potential within your institution – partner with us to turn today’s roadblocks into tomorrow’s achievements. Let’s chat.