How to Increase Lead Volume + Quality in Higher Ed
Attracting prospective students isn’t just about increasing inquiries — it’s about generating high-quality leads that convert. Our solutions leverage data-enabled marketing, optimized recruitment strategies, and advanced analytics to help you engage the right students at the right time.
High-Quality Leads Fuel Enrollment Growth
Our deep-rooted expertise in higher education reinforces a key truth: when marketing, recruitment, and operations work together, institutions see stronger engagement and enrollment outcomes. Collegis specializes in combining disciplines to develop highly targeted and institution-specific student-acquisition strategies that balance lead quality and engagement quality to drive efficient — and sustainable — results.
Attracting & Converting the Right Students
Institutions invest heavily in generating leads but struggle to convert interest into meaningful enrollment conversations and applications. Limited budgets, lack of expertise, and fragmented outreach make it challenging to effectively scale enrollment pipelines. Our multidimensional approach bridges the gap and improves enrollment outcomes.
Understanding the Risk of Not Taking Action
Failing to refine lead generation strategies means wasted marketing dollars, lower conversion rates, and missed enrollment goals. Without a targeted, data-enabled approach, institutions already facing increased competition and market headwinds risk falling further behind — leading to declining enrollments, financial instability, and, ultimately, the potential closure of programs or schools.
Start Reaching More of the
Right Students
With precision-targeted marketing and optimized conversion strategies, we’ll help you attract and convert qualified leads.
Our Recipe for Success
We combine marketing expertise, cutting-edge technology, and incisive, higher ed-specific insights to ensure your institution generates and nurtures high-intent leads in their preferred communication style and channel.
Here’s how we do it:
Strategic Digital Marketing
We maximize visibility with tailored, multichannel campaigns that reach students where they are. This includes paid search, social media, and SEO strategies that connect you with the right students.
Market Research + Audience Insights
By harnessing the potential of first-party data and advanced analytics, we can gain valuable insights into student behavior and preferences. This enables us to create highly targeted campaigns that resonate with the right audience at the right time.
Website + Conversion Rate Optimization
We optimize every touchpoint — from landing pages to inquiry forms — to not only drive engagement and increase conversion but also to support student persistence, ensuring a seamless journey from initial interest to long-term success.
CRM + Marketing Automation
We nurture prospective students with personalized, automated communication plans that deliver timely messaging, track engagement, and seamlessly guide them from inquiry to application.
Powering Smarter Solutions with Connected Core®
Data is the foundation of every successful strategy. Connected Core transforms fragmented institutional data into a powerful asset, fueling AI-driven insights, seamless integration, and real-time decision-making. By optimizing data integration and analytics, Connected Core helps institutions maximize resources, streamline operations, and allocate investments where they drive the greatest impact.
Best of all, it’s your data on your infrastructure, empowering long-term success and driving continual impact.
Transform Challenges Into Opportunities
Facing challenges in enrollment, retention, or tech integration? Seeking growth in new markets? Our strategic insights pave a clear path for overcoming obstacles and driving success in higher education.
Unlock the transformative potential within your institution – partner with us to turn today’s roadblocks into tomorrow’s achievements. Let’s chat.