Higher ed data enablement
Do more with the right data
Business Application Research Center (BARC) reports that 82% of organizations that have embraced data management also report improved decision support, 84% have improved efficiency or agility of operational processes, 65% say they have better customer service, and 57% report cost reductions.
Your school can do the same. You have a wealth of data that can be harnessed to find efficiencies, implement enrollment strategies, and strengthen student experiences. Unfortunately, that data is often disconnected, irretrievable, or too unrefined to reveal useful insights.
Too much disconnected data
Too much disconnected dataThe alphabet soup of higher ed systems — including CRM, SIS, LMS, and marketing platforms — churns out data at a furious pace. But too often that data is not collected, connected, or activated.
What drives student engagement?
When data for marketing and enrollment success lives in disparate systems and platforms, it can’t power personalization or analytics.
Smart, personal outreach
Relevant, targeted outreach is what engages students. But which personalization tactics will prompt students to search, click, or apply to your school?
The answer: Analytics can identify behavioral flags that predict the right content, message, or interaction that will move a prospective student to take the next right action.
Outcomes-based funding demands ROI
Policymakers use funding to incentivize higher ed to improve student outcomes. But they demand evidence of performance in return. That makes data for measurement and reporting an urgent priority.
