Adult learner studying on laptop at home

Is Your Institution Ignoring These Adult Learners? [Infographic]

Published on 10/12/2023 | Written by Callie Malvik, Associate Director of Content | 2 Minutes Read Time

Adult learners are a growing yet often overlooked segment in higher education. With 70% of adult learners focused on career advancement, institutions must rethink their enrollment strategies to meet their unique motivations and needs.

To better understand this audience, Collegis Education surveyed 1,000 adult learners, uncovering distinct personas that drive enrollment decisions. This infographic breaks down these personas and how institutions can engage them effectively.

To attract adult learners, institutions must align programs with career goals, emphasize clear job outcomes, and highlight employer partnerships. Flexible options, such as online and hybrid learning, help students balance education with work and family. Personalized outreach tailored to their motivations can improve engagement and reduce enrollment hesitancy.

Download the full report to dive deeper into these insights and explore actionable strategies to meet the needs of this adult learner population.

Unlock Adult Learner Insights

Discover key personas and strategies to attract and support this growing student population. Download the report now.

Download Let’s Chat

About the author

Callie Malvik, Associate Director of Content

Callie Malvik is an Associate Content Director at Collegis Education, where she leads content strategy to help higher ed institutions grow and evolve. With a background in journalism and more than a decade of experience in higher ed digital marketing, she specializes in creating compelling, SEO-driven content that connects with audiences and drives results.