Building an Internal OPM [Workbook]

As colleges and universities reconsider their long-term online program management (OPM) strategies, many are opting to bring services back in-house. But taking that leap from a traditional OPM model to a more autonomous, self-directed approach requires more than good intentions. It demands a deep, institutional understanding of your operational readiness.

That’s where this discovery workbook comes in.

Designed for higher ed leaders who are exploring the feasibility of an internal OPM model, this interactive guide walks you through the foundational questions, functional assessments, and strategic planning tools you need to make informed decisions and set your institution up for long-term success.

You’ll explore your institution’s current capabilities and uncover critical gaps across data, tech, and talent — while equipping your teams to take aligned, strategic action.

What’s Inside?

• Strategic readiness prompts to evaluate your institution’s vision, leadership alignment, and change management culture

• Functional deep-dives into five core operational areas: market research, marketing, enrollment, retention, and academic services

• A robust gap analysis rubric to assess capabilities across data, technology, and talent

• Planning tools including a RACI matrix and a rose-thorn-bud exercise to turn insights into action

• Guidance on identifying the right support partners and what to look for in a modern, DIY OPM model

Whether you’re just beginning to evaluate your current OPM contract or actively planning for transition, this workbook offers a practical path forward.