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Dominican University Increases Enrollment, Engagement, & Revenue Through Data-Driven Strategy [Case Study]

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Increase in first-year undergraduate enrollment

Powering Growth Through Smarter Data Utilization

How Collegis helped Dominican University improve engagement and convert more prospective students into enrolled learners.

Dominican University had the data needed to grow enrollment, but it wasn’t connected, accessible, or actionable. Disparate systems, gaps in admissions staffing, and limited data visibility made it difficult to execute a cohesive growth strategy. Through a partnership with Collegis, Dominican implemented a data-driven approach that unified systems, strengthened engagement, and delivered measurable gains across enrollment, student experience, and revenue.

The Collegis Impact 

Measurable Growth Across Enrollment, Engagement, & Efficiency

By connecting and activating data, Dominican achieved strong, sustained performance improvements:

  • 48% increase in first-year undergraduate applications
  • 51% increase in first-year undergraduate acceptances
  • 31% increase in first-year undergraduate enrollments
  • 29% above goal for summer/fall graduate enrollment

Additionally, the strategy delivered nearly 500 more inquiries than goal at a significantly lower cost per inquiry, demonstrating strong return on investment.

31%
Increase in first-year undergraduate enrollment
51%
Increase in first-year undergraduate acceptances
48%
Increase in first-year undergraduate applications
Our goals for first-year enrollment were ambitious. By working with Collegis to leverage our data, we’ve beaten them every year.
Genaro Balcazar
VP for Enrollment Management & Marketing, Dominican University

The Takeaway: Data Creates Impact When It’s Connected & Activated

Institutions have plenty of data, but they often lack the ability to unify and act on it. Dominican University’s success shows that when data is centralized, accessible, and tied to strategy, it becomes a powerful driver of enrollment growth, engagement, and long-term institutional stability.

Turn Your Data Into Measurable Enrollment Growth

If your institution is collecting data but struggling to translate it into results, it’s time for a more connected approach. Collegis partners with colleges and universities to unify data, optimize engagement, and drive measurable performance across the student lifecycle. Learn more about our Connected Core® approach.

Let’s Start Writing Your Success Story

See what’s possible when strategy, creativity, and execution come together. Partner with Collegis to turn your challenges into outcomes worth sharing.


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