You’re sitting on mountains of student data scattered across CRMs, SIS, LMS, and advising tools. Systems don’t talk. Dashboards are disconnected. And AI? Not even close. Without connection, context, or clarity, that data is nothing more than a headache and a barrier to impact. 

The Digital Twin: How to Connect and Enable Your Student Data for Outreach, Personalization, and Predictive Insights 

Thursday, July 24 

2:00 pm ET / 1:00 pm CT 

In this webinar, Bryan Chitwood, Director of Data Enablement, breaks down how you can start building your students’ Digital Twin and turn your fragmented data into real-time, actionable intelligence. We’ll show you how unified student data profiles fuel more innovative outreach, personalized engagement, and predictive insights across the student lifecycle. 

You’ll walk away knowing: 

• How to connect siloed data sources into a unified, reliable student profile 

• What a Digital Twin is and how it differs from your CRM or SIS data 

• Use-cases for personalization, predictive engagement, and lifecycle outreach 

• Real examples of how institutions are putting Digital Twins to work right now 

If your campus is drowning in data but starving for strategy, this is the conversation you need. 

Who Should Attend: 

If you are a data-minded decision-maker in higher ed or a cabinet-level leader being asked to do more with less, this webinar is for you. 

• Presidents and Provosts 

• COOs/CMOs/CFOs 

• VPs of Enrollment, Marketing, and Student Success 

• Leaders charged with driving digital transformation and data-enabled decision making 

Meet Your Presenter

Complete the form on the right to reserve your spot! We look forward to seeing you on Thursday, July 24. 

Your students are already running to AI for answers. The only question is — what’s it saying about your institution? More importantly, are you in the conversation or being left out? If you’re not actively shaping how your school shows up in AI-driven search and decision-making platforms, you’re not just invisible — you’re irrelevant.  

Digital Darwinism in Higher Ed:
Adapt Your Marketing for AI — or Get Left Behind
Date: May 29, 2025
Time: 2:00 p.m. ET / 1:00 p.m. CT

In this webinar, Collegis Education’s Ashley Nicklay, Sr. Director of Marketing, and Jessica Summers, Director of Web Strategy, will unpack what “AI-ready” really means for higher ed marketing and enrollment leaders. We’ll explore how generative AI influences the student journey from search to selection, why most websites and content strategies are falling short, and what forward-thinking institutions are doing to lead the algorithm, rather than get buried by it. 

This isn’t just about better SEO or smarter ads. It’s about understanding how AI evaluates your institution — and making sure you’re feeding it the right data, signals, and story to stay in the game.  

What You’ll Learn 

• How AI impacts the early stages of the enrollment journey: Understand how tools like ChatGPT and Google’s AI Overviews influence what students see when exploring colleges.  

• Why AI prompt bias is real — and how to beat it: Learn how content, structured data and reputation shape AI responses. 

• What AI actually sees when it looks at your website (and what it may miss): Explore how site structure, clarity and technical markup shape what AI-based tools can find and summarize – and what they may overlook.  

• What it really means to have an AI-optimized website: We’ll show you our checklist of what your .edu needs to show up in AI-generated answers.  

• How to future-proof your marketing model in an AI-driven search landscape: Assess your current channels and content strategy for resilience as search becomes more conversational and less click-based.  

Future-Ready Starts Here

The institutions that will thrive tomorrow are learning how to market to machines today. Find out what it takes to survive the AI era of higher ed marketing. 

Complete the form on the right to view the webinar recording.

Your graduate programs should be thriving, but if you’re relying on outdated outreach tactics, you’re leaving enrollments on the table. Today’s grad students expect more personalization, relevance, and connection. And if you’re not aligning with their needs, another institution will. The only way to meet them where they are is by asking the right questions and getting real answers. That’s exactly what Collegis Education and UPCEA did, and now we’re pulling back the curtain to share what we found.

Unlock Graduate Enrollment Growth
Proven Strategies for Engaging Graduate Students
Date: April 8, 2025
Time: 2:00 pm (Eastern) / 1:00 pm (Central)

Join Tracy Chapman, Chief Academic Officer at Collegis Education, and Bruce Etter, Senior Director of Research & Consulting at UPCEA, for their upcoming webinar “Unlock Graduate Enrollment Growth: Proven Strategies for Engaging Graduate Students.” In this session, they’ll reveal some surprising discoveries about graduate enrollment and the factors that drive impact and growth.

• Graduate student needs and expectations
• Why grad students disengage during their enrollment journey
• What information grad students are willing to give you and when
• How to best communicate and reach graduate students actively evaluating programs

• Presidents
• Provosts
• Enrollment leaders 
• Marketing leaders

At the end, we’ll leave room for questions and conversion, and all attendees will receive a copy of the entire research report. 

See you on April 8! 

AI is the latest buzzword in higher ed, but without a clear strategy and solid data, institutions risk overinvesting in additional products, platforms, and applications they can’t fully support or operationalize. Instead, take a step back and ask, “What’s the impact I want to achieve, and how can AI fit or support my broader goals?”

In this webinar, AI Jumpstart Kit: How to Build Toward IMPACT with AI in Higher Ed, Collegis Education’s AVP of Analytics & Technology Solutions, Dan Antonson, and Senior Director of Strategy and Innovation, Wes Catlett-Miller, will guide attendees through an interactive discussion about how to approach key use cases with AI in higher education. We’ll whiteboard out what an AI-enabled institution can look like, how it all works, and live demo actual AI initiatives Collegis has deployed for its partners.

No clunky PowerPoint slides. Just a clear path for approaching AI enablement.

What you’ll walk away with:

• A thorough understanding of how AI fits into the broader ecosystem (add-ons vs. platform)
• A model for making decisions on when to build and when to buy
• A clear understanding of the role tech and data play in AI enablement

Who should attend:

• Presidents + Provosts
• CFOs + COOs + CMOs
• Enrollment + Marketing leaders

Higher education is evolving, and institutions need innovative strategies to keep up with shifting learner expectations. That’s why Collegis Education is excited to attend the 2025 UPCEA Annual Conference, the premier event for leaders in professional, continuing, and online education. This conference brings together experts and decision-makers to explore the latest trends, technologies, and strategies that are transforming higher ed.

• Dates: March 24-26, 2025
• Location: Denver, CO
• Venue: Sheraton Denver Downtown Hotel
• Learn More: UPCEA Annual Conference Website

This conference is a must-attend event for higher ed leaders looking to stay ahead of the curve in online learning, workforce development, and digital transformation. Key themes include:

• Data-Driven Decision-Making – Leveraging analytics to improve student outcomes and enrollment strategies.
• Technology & Digital Transformation – Implementing scalable solutions to enhance the student experience.
• Workforce-Aligned Learning – Creating programs that meet the evolving needs of students and employers.
• Marketing & Enrollment Growth – Adapting strategies to attract, engage, and retain today’s learners.

Collegis Education brings the expertise and proven strategies to help institutions overcome enrollment challenges, optimize operations, and drive sustainable growth.

Where to Find Us

Our team will be on-site, ready to connect and discuss how Collegis can help your institution navigate the complexities of online education, marketing, and student success.

Want to meet up? Let’s schedule a time to chat! Contact us to book a meeting.

We look forward to seeing you in Denver!

Collegis Education is Participating in the HERDI National Panel Session

Collegis Education is honored to participate in the HERDI National Panel Session, where higher education decision-makers and industry leaders come together to discuss the most pressing challenges facing colleges and universities today. This exclusive event provides a unique opportunity to gain insights directly from community college presidents, chancellors, and senior administrators on how institutions can leverage data, technology, and innovation to drive success.

Event Details

• Date: Thursday, April 8, 2025
• Location: Nashville, TN
• Venue: Loews Nashville Hotel at Vanderbilt Plaza
• Learn More: HERDI National Panel Sessions

Our team will be engaging with higher ed leaders at the HERDI National Panel Session to share expertise and gain valuable insights from institutional leaders.

We look forward to meaningful discussions that drive innovation in higher education!

The future of learning is being shaped by innovation, and Collegis Education is excited to be part of the 2025 ASU + GSV Summit. This premier event brings together education, workforce, and technology leaders to explore the latest advancements in digital learning, AI, and student success strategies. Join us as we engage in meaningful conversations about how data, technology, and talent are transforming higher education.

Event Details

• Dates: April 14-16, 2025
• Location: San Diego, CA
• Venue: Manchester Grand Hyatt San Diego
• Learn More: ASU + GSV Summit Website

Why Attend the 2025 ASU+GSV Summit?

This event is a must-attend for education leaders looking to harness innovation to improve student outcomes, workforce readiness, and institutional success. Key topics include:

• AI and the Future of Education – Exploring the role of artificial intelligence in learning and operations.
• Workforce-Aligned Learning – Designing programs that meet the evolving needs of today’s job market.
• Higher Ed Digital Transformation – Leveraging technology to enhance student engagement and retention.
• Enrollment & Marketing Strategies – Navigating new ways to attract, enroll, and support students in a competitive landscape.

Collegis Education is at the forefront of helping institutions turn insights into action through data-driven solutions that drive real results.

Where to Find Us

Our team will be on-site, ready to connect with higher ed leaders, innovators, and edtech partners. Let’s discuss how Collegis can help your institution optimize operations, enhance student experiences, and grow enrollments.

We look forward to seeing you in San Diego!