Understand the needs and expectations of prospective grad students
Despite an increasingly competitive market, many colleges and universities still view graduate enrollment strategies as a key growth lever for their institutions. To win in the graduate enrollment space, you first need a deeper understanding of prospective graduate students’ preferences and behaviors.
This infographic, “What Potential Graduate Students Expect in the Enrollment Funnel,” compiles some of the key data and insights from our recent collaboration with UPCEA that surveyed graduate students to uncover their needs and expectations, focusing on program preferences, delivery methods, and expectations during the inquiry and application processes.
Download the Entire Report
This infographic is only the tip of the iceberg. Learn more about how to tailor your graduate student recruitment strategies and position your programs for success and growth in our recent report, “Building a Better Pipeline: Enrollment Funnel Needs and Perspectives from Potential Post-Baccalaureate Students.”
Author: Wes Catlett-Miller
A certified human-centered, design-thinking facilitator with over 10 years in the education technology space, Wes Catlett-Miller is senior director of student lifecycle strategy at Collegis. He has designed and led custom workshops for numerous institutions, ranging from Arizona State University to Campbellsville University. Before joining Collegis, he was the director of content strategy for Microsoft and the director of marketing, new business and innovation for Wiley. He has developed transformational content strategies for notable brands, including Kraft, Samsung, Unilever, eBay and Sam’s Club.
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