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Building a Predictive Enrollment Engine: Using Data & AI to Accelerate Matriculation

Published on 03/09/2026 | Written by Collegis Education | 3 Minutes Read Time

Institutions are collecting more student data than ever, but more data doesn’t mean more enrollments. Action does. The institutions pulling ahead are using AI, behavioral signals, and predictive insight to cut through the noise, recognize student intent, and engage prospects with the relevance the market demands.

Building a Predictive Enrollment Engine:
Using Data & AI to Accelerate Matriculation
Thursday, March 26
1:00 pm ET / 12:00 pm CT 

What you’ll learn 

In this webinar, you’ll explore how institutions can use predictive data and AI to identify student intent and personalize engagement, sharpen recruitment strategy, and move prospective learners from inquiry to enrollment with more confidence and control.

Key topics include:

  • The “Student Digital Twin” Model: How institutions can create a dynamic, evolving profile of each prospective student to understand behavior, preferences, and intent
  • Shifting From Data Collection to Data Activation: Strategies for transforming institutional data into real-time enrollment actions
  • Behavior-Based Engagement: How specific student activities can trigger personalized outreach across marketing, enrollment, and student experience teams
  • AI-Powered Enrollment Intelligence: Using predictive insights to prioritize high-intent prospects and optimize engagement strategies

Expert speakers

Join Collegis leaders Ashley Nicklay and Chris Greene as they share insights from their work helping institutions activate enrollment and student experience data to drive smarter engagement, stronger conversion, and better outcomes across the student lifecycle.

Ashley Nicklay headshot

Ashley Nicklay

Associate VP – Marketing & Enrollment

Collegis Education

Chris Greene headshot

Chris Greene

Associate VP – Student Experience

Collegis Education

Who should attend

This webinar is designed for higher education leaders responsible for enrollment growth and student engagement, including:

  • Provosts and senior-level enrollment leaders
  • Admissions and retention team leaders
  • Marketing and digital strategy leaders
  • Institutional leaders focused on data-driven decision making

Complete the form on the top right to reserve your spot. We look forward to seeing you on Thursday, March 26. 

About the author

Collegis Education

Our mission is to enable impact in higher education. We help our partners achieve more, deliver superior experiences, and drive impact across the entire student lifecycle by leveraging and aligning data, technology, and talent.
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