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Saint Louis University Boosts Brand and Conversions with CTV Campaign [Case Study]

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Home >Saint Louis University Boosts Brand and Conversions with CTV Campaign [Case Study]
1,050%
Increase in brand PPC conversions

Elevating Brand Visibility to Accelerate Conversions

How Collegis helped translate awareness into action through targeted video and digital strategy.

As Saint Louis University’s (SLU) School for Professional Studies celebrated its 60th anniversary, it saw an opportunity to elevate its position as a leader in adult and online education. While the institution had a strong legacy, it needed a modern, compelling way to bring that story to market. Through a partnership with Collegis, SLU launched an integrated connected TV (CTV) and digital campaign that combined authentic storytelling with strategic media placement — driving both brand growth and measurable performance.

The Challenge

Translating Legacy & Expertise Into Modern Brand Impact

SLU had a differentiated story, but needed to communicate it effectively to today’s adult learners.

Key challenges included:

  • Limited visibility of SLU’s leadership in adult and online education
  • Need for compelling, modern creative to engage prospective students
  • Balancing long-term brand building with immediate enrollment impact
  • Standing out in an increasingly competitive adult learner market

Without a strong awareness strategy, SLU’s unique value proposition risked being overlooked.

The Solution

A CTV Campaign Built on Authentic Storytelling

Collegis partnered with SLU to develop and launch an integrated campaign that combined creative storytelling with high-impact media placement.

Key actions included:

  • Developed a unified campaign concept and brand messaging strategy
  • Produced authentic video content featuring real student experiences
  • Executed CTV and cross-device media strategy to maximize reach and frequency
  • Implemented performance tracking to measure brand lift, engagement, and conversions

Together, these efforts brought SLU’s story to life in a way that resonated with prospective adult learners.

The Collegis Impact 

Stronger Brand Awareness, Engagement, & Conversion Performance

The campaign delivered measurable gains across both brand health and enrollment performance:

  • 10.7% lift in brand awareness
  • 1,050% increase in brand PPC conversions year over year
  • 287% return on ad spend
  • Increased brand engagement, including lift in ad recall and consideration

The campaign demonstrated that awareness-driven strategies can directly influence downstream performance when executed strategically.

10.7%
Lift in brand awareness
1,050%
Increase in brand PPC conversions YoY
287%
Return on ad spend
Collegis’ expertise in enrollment marketing and brand-building strategies made an immediate impact on our enrollment success while simultaneously helping establish a strong brand identity that will endure well beyond our 60th anniversary milestone. The messaging and assets they developed were strategically designed to drive long-term brand recognition and equity.
Troy Hargrove
Associate Dean, School for Professional Studies, Saint Louis University

The Takeaway: Brand Investment Drive Both Awareness & Performance

Institutions often separate brand and performance marketing, but the most effective strategies achieve both. SLU’s campaign shows that when authentic storytelling is paired with the right media strategy, brand awareness becomes a powerful driver of engagement, conversion, and long-term growth.

Build a Brand That Drives Measurable Results

If your institution is looking to stand out in a competitive market, it’s time to invest in a strategy that connects brand and performance. Collegis partners with colleges and universities to develop campaigns that elevate brand presence and deliver measurable enrollment impact. Learn more about our comprehensive marketing services.

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