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Digital Darwinism in Higher Ed: Adapt Your Marketing for AI — or Get Left Behind [Webinar]

Published on 05/14/2025 | 4 Minutes Read Time

Your students are already running to AI for answers. The only question is — what’s it saying about your institution? More importantly, are you in the conversation or being left out? If you’re not actively shaping how your school shows up in AI-driven search and decision-making platforms, you’re not just invisible — you’re irrelevant.  

Digital Darwinism in Higher Ed:
Adapt Your Marketing for AI — or Get Left Behind
Date: May 29, 2025
Time: 2:00 p.m. ET / 1:00 p.m. CT

In this webinar, Collegis Education’s Ashley Nicklay, Sr. Director of Marketing, and Jessica Summers, Director of Web Strategy, will unpack what “AI-ready” really means for higher ed marketing and enrollment leaders. We’ll explore how generative AI influences the student journey from search to selection, why most websites and content strategies are falling short, and what forward-thinking institutions are doing to lead the algorithm, rather than get buried by it. 

This isn’t just about better SEO or smarter ads. It’s about understanding how AI evaluates your institution — and making sure you’re feeding it the right data, signals, and story to stay in the game.  

What You’ll Learn 

  • How AI impacts the early stages of the enrollment journey: Understand how tools like ChatGPT and Google’s AI Overviews influence what students see when exploring colleges.  
  • Why AI prompt bias is real — and how to beat it: Learn how content, structured data and reputation shape AI responses. 
  • What AI actually sees when it looks at your website (and what it may miss): Explore how site structure, clarity and technical markup shape what AI-based tools can find and summarize – and what they may overlook.  
  • What it really means to have an AI-optimized website: We’ll show you our checklist of what your .edu needs to show up in AI-generated answers.  
  • How to future-proof your marketing model in an AI-driven search landscape: Assess your current channels and content strategy for resilience as search becomes more conversational and less click-based.  

Future-Ready Starts Here: Secure Your Spot 

The institutions that will thrive tomorrow are learning how to market to machines today. Reserve your seat and find out what it takes to survive the AI era of higher ed marketing. 

Complete the form on the right to reserve your spot.

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