Data centralization and enablement
Integrate. Analyze. Activate.
Centralized, high-integrity data can yield clear, accurate insights. But getting started is often a messy undertaking with too many disparate systems and too little time and resources to spare.
Schools need a unified student profile to deliver the personalization that’s been proven to deliver better results for marketers. That requires collecting, connecting, and activating data at every point in the student research and enrollment journey.
Collect data
Assess your data ecosystem to identify intelligence sources and close critical gaps in student profile data.
Connect data
Integrate data platforms (Google Analytics, CRM, LMS, SIS, etc.) to gather business intelligence.
Activate data
Use reporting and analytics to gain insights and inform strategies to boost enrollment and increase student retention.
Impact experience
Implement changes to improve student experiences through process updates, personalization, outreach intelligence, curated web experiences, and more.
Collegis builds this infrastructure for our partners, giving them the foundation to make data-driven decisions that can power exceptional student experiences.
Data enablement
Collecting, connecting and activating data from multiple systems demands a specific and specialized data technology skill set.
Our team knows higher ed technology systems, and, because we’re product-agnostic, we can work with your existing platforms. We then identify use cases that deliver impactful insights for data-driven decision-making.
Data-driven communications
We’ll help you assemble a series of communications triggered by a student’s behavior and informed by their interests, building an efficient, automated campaign. Collectively, your messages will guide individuals through the consumer journey map, nurturing them to becoming your students and, one day, alumni.
Developed and customized for each institution, our campaign solutions include the automation and deployment of email and SMS messages, supplemented with a ringless voicemail tool that offers a cost-effective means of increasing engagement opportunities.
Cloud-enabled reporting and analytics
By integrating systems and leveraging Collegis’s exclusive access to the Google Cloud platform, colleges and universities can unlock student success with personalized assistants, real-time insights, collaboration tools and more.
Using built-in artificial intelligence (AI) models and analytics to gather data and use it for decision-making, Google Cloud can benefit institutions, their staff and, most importantly, their students.
Martech implementation and activation
When it comes to enrollment and admissions outreach processes, clean and accurate data is key. But building an ecosystem to support it is complicated and often pushed off for later.
With the help of Collegis, you can create a centralized data infrastructure that allows for full-funnel visibility, attribution-level tracking, and integration with other platforms and business intelligence tools. We can analyze your tech stack and provide a roadmap to get you fully connected.
Bottom-up forecasting
A bottom-up forecasting approach can help determine budgets and set realistic enrollment goals. We can help you build a forecast and define discrete areas of scope for internal teams and potential partner vendors beginning with your:
Desired enrollment numbers
Estimated acquisition costs by marketing channel
Required number of admissions reps
Estimated conversion rates
Cost per enrollment
