Student journey data analysis

Integrate. Discover. Analyze.

You’ve made big investments in technology tools, but if data is not integrated across departments — or your entire institution — it’s impossible to uncover the kinds of insights that lead to growth and drive competitive advantage.

Google Cloud logo

Through an ongoing partnership with Google Cloud, Collegis is expanding the use of data analytics in higher ed. Our Data Enablement as a Service allows you to leverage already-existing data to make informed decisions, create a more unified student experience, and drive student success. Read more on the Google blog.

Data discovery

Creating a search engine with your own data breaks down barriers and information silos. Self-service analytics solutions put data into the hands of every business user at your institution, allowing them to answer their own questions in real time.

Audience segmentation and clustering

Identify new segments, personas, and targets using the power of Google’s BigQuery and machine learning. Behavioral data can also create segments for audiences, ads, and personalization.

Predicting likely student behaviors can inform the development of programs and services to best reach student personas and meet their needs.

Enrollment outreach intelligence

Capturing individual student data — including what webpages they’ve visited, how they found you, and when and how they’ve interacted with your school — is key to understanding who they are and how best to reach them.

Collegis can create behavioral flags from this data to inform outreach (like sending communications at the student’s preferred time of day and focusing on programs of interest) to ensure more successful engagements and encourage progress through the enrollment funnel.

Web personalization

Higher education cloud computing allows schools to leverage personalized student data to create curated experiences across your website and portals. Nursing student? Imagine that the site imagery they see centers around nursing experiences. Potential nontraditional student? Imagine that the content shared centers around flexible learning options.

The ability to serve students personalized web experiences based on their online behavior and interests can significantly impact their progress through the customer journey.

Enrollment attribution

Understand which marketing channels are and aren’t working to move you toward your goals by gaining insights into metrics such as cost per inquiry, per application, and even per enrollment.

Analyzing your marketing results by channel empowers your marketing team to optimize campaigns and channel mix, and to connect with the best-fit students for your school.

Anomaly and signal detection

Retaining your current students and successfully guiding new students through the admissions and enrollment process are mission-critical activities. Proactive alerting can identify students at risk of not continuing their studies and those who may not continue the enrollment process.

Pushing these alerts directly to decision makers — instead of burying them in a dashboard or static report — allows them to act before it’s too late.

Why higher ed data needs a rethink

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