Research Report: Graduate Student Perspectives

Report Title: Building a Better Pipeline: Enrollment Funnel Needs and Perspectives from Potential Post Baccalaureate Students

Author: Collegis Education + UPCEA

Published: December 2024

Who should read:

• Presidents
• Provosts
• Marketing leaders
• Enrollment leader

Key points addressed

In this ebook, you’ll learn more about prospective graduate students’ needs and expectations as they move through the enrollment funnel, including:

• The level of degree desired, as well as the preferred learning format
• Factors that cause disengagement during the inquiry and application processes
• Prospective students’ communication preferences and application expectations
• How institutions can tailor recruitment strategies accordingly

Overview

While higher education institutions face tightening budgets, demographic cliffs, and other market headwinds, many schools see graduate enrollment growth as a critical strategy despite the increasingly competitive landscape. Strategic investments in outreach have never been more vital.

With more and more programs sharing similarities in their structure than differences, one way schools can win is by delivering frictionless and exceptional student experiences, using prospective graduate students’ preferences, behaviors, and other insights to personalize engagements and outreach.

By understanding these preferences, institutions can better tailor their recruitment strategies and allocate resources more effectively in an increasingly competitive landscape., and recommendations for technology investments to improve student success.

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