Case Study: Optimizing Enrollment

A Collaborative Partnership Built a Foundation for Growth

In an increasingly competitive online degree market, Saint Louis University’s (SLU) School for Professional Studies experienced several years of declining enrollment. While the number of online students has dramatically increased over the past decade, so has the number of online programs offered by institutions, with mega-universities capturing significant market share. In order to address enrollment decline and build a foundation for growth, SLU focused on enhancing and differentiating its programmatic suite while collaborating with Collegis Education to build a frictionless student enrollment experience.

Challenge

Over three years of collaborative partnership, Collegis Education and Saint Louis University School for Professional Studies have worked side by side in elevating the student inquiry-to-application journey. This allowed SLU to remove barriers in the admissions process and ensure students have a seamless experience from marketing through enrollment.

By first learning about SLU’s historical practices and operations, Collegis built a comprehensive data foundation to help SLU identify and solve enrollment barriers. Through this data-driven approach, Collegis and SLU were able to establish a continuous improvement philosophy with the goal of streamlining the enrollment process and reducing friction on the prospective student.

Solution

With an eye on uplifting the student experience, Collegis audited the enrollment process and took action to ensure students weren’t getting lost in red tape or complicated systems and processes. After diving in, Collegis found that five small steps could make a large difference for SLU:

  • Speed up the process: Collegis suggested collecting transcripts on the students’ behalf to save them time and keep them better engaged in the admission journey.
  • Focus on equity: With an eye on inclusion and equity, Collegis believed it was an appropriate time to eliminate deposit and application fees.
  • Improved data transfer: Collegis supported the migration of all SPS programs to Salesforce to create consistency and smooth data transfer between undergraduate and graduate programs that were previously in separate CRM systems.
  • Streamline the application process: By reducing the time from acceptance to registration to speed up enrollment, Collegis found that administrative hours were reduced and students were moved through the process quicker.
  • Position smarter handoffs: Collegis implemented an automated scheduling system for interview hand off from Collegis to SLU, making it easier for students to schedule interviews when it was convenient for them, without having to have an initial conversation.

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About Saint Louis University

Institution Type:
Catholic, Jesuit institution

Location:
St. Louis, Missouri

Student Enrollment:
13,287


Key Solutions

  • Admissions
  • Student Engagement
  • Business Process Optimization

Key Results

From Fall 2018 to Spring 2021:

  • Applicant inquiries increased over 997%
  • Applications increased 189%
  • Undergraduate enrollments increased 145%
  • Graduate enrollments increased 38%

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Case Study: Optimizing Enrollment and Eliminating Barriers

“Our partnership with Collegis allowed enrollees to move through the application processes with ease, reducing barriers and reducing the time between inquiry and enrollment.”

Troy Hargrove, St. Louis University