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Rethinking Paid Media’s Role In The Marketing Mix
From 2017-2021, mega universities grew 35% while the overall market declined 8%. How? By employing their enormous budgets to dominate paid media coverage nationwide, pricing out smaller schools with more modest budgets.
Paid media still has its place in the higher education marketing mix, but you may need to rebalance your channel plan and use organic media to get the results you need.
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