Student retention and experience insights

Don’t take enrolled students for granted

Momentum throughout the higher ed lifecycle is necessary for student success. Yet, a joint Sallie Mae / Ipsos study revealed that a quarter of current college students are at risk of stopping out or being dismissed from their institution.

Causes vary, from uncertainty about financial aid to academic challenges to questions about the value of a degree. Even less apparent stressors — like social struggles, technology hassles, or insufficient support — can lead students to the door.

For higher ed, early identification of students who are at risk, or just dissatisfied, is crucial to proactive student engagement, intervention, and retention.

bullet pointFinancial aid limbo puts student return in question

The bungled rollout of the new Free Application for Federal Student Aid (FASFA) and predicted delays for the next FAFSA year have left returning students and enrollment teams uncertain about their upcoming terms.

The answer: A multi-channel outreach strategy to maintain communication and address concerns can keep new and returning students connected to the institution and on track despite delays.

bullet pointHidden clues of struggling students

Students don’t advertise their intention to stop-out or drop-out. Schools need a way to identify students at risk of not continuing their studies.

The answer: Analytics can reveal signals in your data, like a pattern of missed assignments or classes. Sending triggered alerts directly to decision makers allows them to reach out to students and implement retention strategies and intervention tactics before it’s too late.

bullet pointOutdated higher ed technology undermines student persistence

In a joint study with Inside Higher Ed, Collegis learned that 41% of students who experienced technical issues said those challenges affected their decision to enroll in another term, and 39% said it affected their decision to continue taking classes at all.

The answer: A technology-enabled student experience offers everything from strong on-campus Wi-Fi and single sign-on authentication (SSO) to online courses that are built for engaging students digitally.