Building a High-Performance Marketing Team

Elevate your marketing team with strategic expertise

Does your higher education marketing team have what it takes to capture the attention of right-fit students in a competitive landscape? Marketing budgets can be tight, but without the right mix of talent, increasing your ability to reach and convert key audiences, clearly connect upstream efforts to enrollment outcomes, and producing actionable marketing intelligence will be a constant challenge.

Dive into our latest infographic to uncover the key roles essential for enhancing the student journey and driving a robust return on investment.

12 higher ed marketing job titles and salaries

In the dynamic realm of higher education marketing, every role plays a crucial part in maximizing conversions in your funnel. From visionary Marketing Leaders who steer strategies towards institutional goals to meticulous Data Analysts who deliver actionable insights for enrollment growth, each skill set contributes significantly to your team’s effectiveness.

If you hired them all, you could spend $1M+ in annual salaries alone. But you don’t need all the roles all the time. Hire the ones you do and outsource the part-time or specialized roles where you can.

Partner with Collegis to expand your marketing approach

Ready to assemble a marketing super team that engages students with personalized, AI-driven experiences at scale? Join forces with Collegis Education to access tailored marketing services that maximize the data, tech, and talent you already have.