Since the UNA foundational course is part of the overall MBA curriculum many students were able to collect tuition reimbursement for it. Not only was the initial financial burden lightened, but students saw the value of being able to earn credits toward their end goal, an MBA, from the start.
A curious marketing technology manager started experimenting with Google Analytics outside of work, inspiring coworkers to reconsider the potential for Google Analytics in higher education.
Beginning with reports of data security breaches among health care companies, Relf pointed out that while medical records are in demand on the black market, they become much more valuable when combined with student records.
During the summit, attendees had the opportunity to hear from guest speakers from Google and Parthenon-EY. Key concepts at the event included the importance of digital marketing within enrollment growth strategies, the challenging landscape of higher education and how programmatic differentiation is critical to growth.
Marketers may worry that they’ll have to give up their instincts or deep-seated knowledge about their brands, but well-implemented campaigns should work in support of intuition.