During the summit, attendees had the opportunity to hear from guest speakers from Google and Parthenon-EY. Key concepts at the event included the importance of digital marketing within enrollment growth strategies, the challenging landscape of higher education and how programmatic differentiation is critical to growth.
Marketers may worry that they’ll have to give up their instincts or deep-seated knowledge about their brands, but well-implemented campaigns should work in support of intuition.
Increases in Google searches for certificate programs, cost and tuition are notable. As students look for time and cost savings, competency-based education could help students satisfy both objectives. The demand for online learning remains strong, and more information about student preferences is becoming available.
Three newly released studies indicate a shift in the bachelor completer/nontraditional student market. The first is an Eduventures study on adult learner demand. It includes top data points from 2016 and was released in 2017. The second is from the Institute for Women’s Policy Research, also released in 2017. Finally, a 2016 outcomes and demographics...
Since search trends, algorithms and rankings constantly change, it’s a good idea to review your tools at least twice annually. Below is a list of six easy things you can do to improve the odds of being more prominently listed in Google search results when prospective students search for schools like yours.