Since search trends, algorithms and rankings constantly change, it’s a good idea to review your tools at least twice annually. Below is a list of six easy things you can do to improve the odds of being more prominently listed in Google search results when prospective students search for schools like yours.

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First Impressions
Your college site’s functionality has the power to invite or repel. Most people first consider a website’s appearance. But more powerful is functionality. How easily information is located signals to users that the site, and college, is worth their time. 

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One significant barrier to data-driven decision-making in colleges is that the most critical choices usually occur well past the admissions point — or in other words, well past the point at which the data was gathered.

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Said Robert E. King, vice chairman of the Collegis Board of Directors. “We are thrilled to expand his role at Collegis to include more operational oversight as well as be able to continue to lean on his many years of entrepreneurial experience in developing technology-enabled solutions.”

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To a student, all interactions with a school, whether digital or in person, blend to create one single impression. How can all of the touch points be connected to create a positive, efficient, seamless experience for students?

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