Collegis Education Earns National Recognition for Creative Marketing & Advertising Expertise in Higher Ed

Creative team wins several 2013 Collegiate Advertising Awards for work on behalf of Rasmussen University

 CHICAGO, Ill. (March 18, 2014)–Collegis Education, a technology-based education services company, is proud to announce its Creative team has been nationally recognized for its work on behalf of Rasmussen University by the 2013 Collegiate Advertising Award’s program (CAA). The program is designed to honor today’s most talented educational marketing professionals for excellence in all forms of advertising, marketing and promotion. Recently, Collegis Education learned it had won six Collegiate Advertising Awards in categories including catalog, calendar, social media marketing and recruitment.

“We strive every day to deliver the best work for our clients, and it is an honor to be recognized nationally,” said Beth Allen, creative director at Collegis Education. “At Collegis Education, we know the greatest marketing campaigns are those that are memorable. Our efforts for Rasmussen University’s recent referral campaign, Rassy Days, resulted in more than 700 new inquiries. Winning the 2013 Collegiate Advertising Awards is truly an honor, and it shows we are delivering some of the best creative in higher education today.”

Rassy Days earned Gold in the recruitment category; the Rasmussen University Student Advisor Calendar and Course Catalog also earned Gold. Collegis Education earned a Silver Award for its Crime Scene Illustration, which was used in a Rasmussen University blog article. The social media images it created to help promote the College’s latest Pinterest Campaign also earned Silver, along with the Time Management Cookbook, a tool designed for busy adult students looking for fast, easy recipes.

The 2013 CAA program had more than 800 entries from the United States and Canada representing small community colleges to very large schools and universities. Submissions were judged by a panel of industry experts on criteria including creativity, layout and design, functionality, message effectiveness, production quality and overall appeal.

“I could not be more proud of our Creative team,” said Bob King Jr., Collegis Education senior vice president. “The company’s mission is to help higher education institutions grow using the latest digital and marketing practices. Our efforts would not be successful without our Creative team’s expertise and ability to bring our marketing campaigns and initiatives to life. It’s truly an honor to be recognized as one of the most innovative Creative teams in the business.”